Which Hayes Homes Actually Sell, and Which Don’t

Which Hayes Homes Actually Sell, and Which Don’t

Some homes in Hayes fly off the market within weeks. Others sit for months, attract only a handful of viewings, then quietly disappear from the portals, unsold.

The difference isn’t luck, it’s sellability.

Would it surprise you that of the 10.94 million homes that have left UK estate agents books since January 2019, only 6.33 million sold and moved (or 57.86% of them). The other 4.61 million came off the market unsold. This is the extent of the sellability issue. 

Looking more locally, the past two years of data reveal a clear pattern in Hayes’ market. Some types of homes are far more likely to sell than others. Let’s look at what the numbers show and what that means for homeowners and landlords across the town.

Sellability by Hayes Property Type

Let’s start with property type (comparing it to the national figures):

In the past two years, 57.67% of houses in Hayes that left all estate agents books in the town sold and completed (i.e. the home owner moved), compared with 61.04% nationally.

24.6% of Hayes flats and apartments sold, while nationally it was 45.98%.

Whilst 48.72% of bungalows sold in Hayes, compared with 57.35% nationally.

Sellability by Hayes House Price Range

Price, of course, changes everything. So, looking at the last two years:

At the lower end, Hayes homes priced up to £250,000 sold 35.52% of the time, compared to the 63.16% national figure.

Between £250,000 and £500,000, 39.91% of Hayes homes sold (and completed) versus 54.25% nationally.

40.95% of £500,000 to £750,000 priced Hayes homes found buyers and sold, compared with 45.77% nationally.

Above £750,000 to £1 million, the sellability of Hayes homes rises to 44.19%, while nationally it’s 42.47%.

And finally, in the £1 million-plus bracket, 83.33% of listings in Hayes resulted in a completed sale, compared with 34.78% across the UK. This is based on only six listings and five sales.

Why Some Hayes Homes Sell and Others Don’t

The numbers tell us what happened, but not why. The reasons usually fall into three camps.

1. Price positioning.
Every home has a price window where it attracts maximum interest. Start too high and you miss the crucial first few weeks when buyers are most active.

Denton House Research found after analysing over 2 million house sales, that properties finding a buyer within 25 days have a 94% chance of the sale completing (i.e. you moving). After 100 days, even if the home does sell (which is slim), the chance of your sale getting to completion (and you moving home) drops to 56%.

Roughly half of all homes that come to market ever find a buyer. But for the ones that do, speed matters. 41.8% sell within the first 28 days, 70.9% within 63 days, and by 100 days, 77.7% have agreed a sale.

Starting with a realistic price is further backed up with data from Hamptons that shows of the millions of homes that have sold since 2001, aside from the Covid year, British homes have typically sold within about 0.9% to 1.3% of their ‘final’ asking price (final as in the headline asking price before it went sale agreed – not the original asking price if it was reduced in price after it came on the market). This again shows how vital it is to price realistically from the start.

2. Marketing quality.
Buyers buy with their eyes. Listings with poor photography and weak descriptions get scrolled past. Presentation can be the difference between a viewing and a swipe.

3. Agent skill and communication.
The best Hayes estate agents keep momentum. They update, negotiate, and manage buyers and solicitors through the sticky middle of a transaction. Others simply upload to portals and wait. The difference shows up in these sellability figures.

What It Means for Hayes Homeowners Planning 2026 Moves

The Hayes market is not broken, but it is selective. The data shows that most homes priced sensibly will sell. It’s the ones that start too high or stand still that struggle.

In estate agency, sellability isn’t luck. It’s about strategy, the right price, the right preparation, and the right partner guiding the process.

If you’re thinking of moving in 2026 and want an evidence-based view of how sellable your Hayes home really is, ask for the facts before you list. The numbers rarely lie, and knowing them could be the difference between a For Sale board and a Sold sign.